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What is SEO?

 

Put simply SEO is a process where using certain techniques you are able to move your site above other sites on the natural, non-paid for listings across the major Search Engines.

 

Lots of people make SEO more complicated than it actually is.

 

We simplify it and focus on two main areas that we know are the most important.

1. Content

This is important as it tells the search engines what keywords and phrases are the most relevant to your website. For example if you had a website selling cars in Nottingham you may gear your site towards certain keywords surrounding car sales in Nottingham. You would need to have page titles, content and meta tags that reflect these keywords.

2. Link building

This is now considered the most important part of an SEO campaign. Your ranking across all the major search engines is based on the number of one directional inbound links to your website form other websites. This tells the search engines how popular your site is. The more popular your site is the higher search engines regard it’s relevance and therefore you will appear higher when searched for.

 

For £60 per quarter we will:

WEBSITE ASSESSMENT -


We make sure your site is search friendly.

We will assess your website to check for a number of things that can detract from how friendly your site is to the Search Engines.

We will do the following:
•Description analysis.
•Page title analysis.
•Robot txt file analysis.
•URL relevance.
•Image alt tags. Check that your images have text hidden behind them.
•Body content. Check if your text based content is too much or too little.

The full results of this will be included within your first report and will not delay your submission within 24 hours.

KEYWORD ASSESSMENT - We will do the following:


• General Keyword analysis.
• Headliners. If your keywords are featured on your pages too much or too little.
• Link text. Check how many times your keywords are featured as links.
•Competitor Analysis. We will assess your site against the top performing sites on your keyword(s)/Phrase(s).

The full results of this will be included within your first report and will not delay your submission within 24 hours.


SEARCH ENGINE SUBMISSION - Once we've completed the assessment we will submit your website to all of the search engines within our database.

We submit to around 150,000 search engines including Google, Yahoo, Dmoz and many more.

Our database is constantly being updated with all of the latest Search Engines.

It is very important that this is done every 3 months in order to refresh your content and create fresh inbound links (backlinks) to your site.


BACKLINKS -


We Build relevant inbound links via directories & link pages!

The start of the link building process. We will submit your site to over 300,000 directories & link pages.

These are great because we are able to categorise your site and therefore the inbound links are more relevant (eg. If you sold cars we would add your link to category: car -> sales)

This is very important as it builds natural relevant inbound links (backlinks) that can dramatically improve your ranking once listed on the search engines.

It is very important that this is done every 3 months in order to consistently create fresh relevant inbound links to your Website which are crucial if you want to improve and then maintain your ranking.

REPORTS-

You're kept right up to speed!

Within 24 hours of your order we aim to have your first report.

The first report consists of:

•Summary - What we suggest you do!
•SEO On-page, Keyword & Phrase analysis.
•Off-page analysis.
•Detailed Meta Tag analysis.
•Your new Meta Tags.
•Full Submission Report.

Your subsequent quarterly reports consist of:


•Summary - What we acheived in the last quarter!
•Full Backlink Report.
•Full Submission Report.

As we assess and submit your site again every quarter there will be a fresh report every 3 months.

 

Should you have any questions about these services please contact us.

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